What does your home say about you?
A social media creator has garnered over 714,000 followers on TikTok and 51,000 followers on Instagram for sharing some arguably outrageous homes available for sale on Zillow — an American tech real-estate marketplace headquartered in Seattle, Washington.
In 2020, Jessica More, a 35-year-old communications manager from Pennsylvania, was looking for ways to spruce up her home during the pandemic. She began checking out available listings on Zillow, she told Fox News Digital.
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“If you found something crazy, it was like hitting the jackpot … and you wanted to share it with other people,” she added.
As someone who works with social media professionally, More saw TikTok as the next big thing and used her newfound hobby to explore the once-new platform, she said.
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Within a year, More had reached roughly 100,000 followers. She’s had a few posts go viral, which have helped her grow her page.
On March 10, for example, More’s post about an Oklahoma listing was viewed 1.7 million times on TikTok after she featured a home that included a “doll jail,” as she captioned it, which showed a backyard-accessible underground room that was housing a bunch of dolls.
She will also use the different filters, targeting price point and square footage, she explained.
More once spent hours on the real estate website but has since developed a following of people who send her their favorite “zillowtastrophes.” (iStock)
More said she now receives a large influx of submissions from people advising her to look at specific rooms in the home that make it unique.
She has also noticed a shift in culture between Millennials and Gen Z, regarding the different responses shared to Instagram or TikTok, she added.
When More first started her account, she was expecting people to share their own critiques.
“I think about how someone did something so weird and put all this time and effort and money into it out of love for the space.”
— Jessica More
“I was shocked because people were like, ‘Don’t be mean. Somebody put a lot of work into that,'” she said.
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“I think it’s really brave and cool that these people a make these homes their own,” she added.
Fox News Digital reached out to Zillow for an after-hours comment on this story.
